Thursday, August 28, 2014
Employees Can Make or Break Reputation Marketing in Glasgow, Scotland
Businesses must always remember the age-old adage, “The employees are the lifeblood of the company.” They should be the biggest advocates of their employer’s brand. Such reputation doesn’t only affect the way a brand is seen by customers, but job-seekers as well. Surely enough, no one would work for a company that’s often talked about in a negative light, especially online. For instance, employees with social media posts including hashtags like #boredatwork, #ihatemyjob, #myjobsucks deal huge amounts of damage at any time. Fortunately, companies like Evolution Marketing offer professional assistance in both maintaining a steady reputation pace, and gradually undoing the damage caused by such carelessness. With services that range from reputation marketing and management to reliable social media marketing, in Glasgow Scotland and in nearby areas, one can never go wrong in working with a professional reputation manager.
http://evolutionmarketing.co.uk/employees-can-make-or-break-reputation-marketing-in-glasgow-scotland/
Wednesday, July 30, 2014
Responding to Negative Reviews
Would you lend someone your
car for the weekend if they have a reputation of being involved in
road accidents? Of course not, right?
That
simple exercise highlights the importance of maintaining a
good reputation. This is further emphasised once you realise that
90 percent of consumers claim that positive online reviews help them
decide to patronise a business. So what do you do if you’ve
recently received a negative review? Here are a few tips:
Monday, July 28, 2014
Shield Credibility with Good Reputation Marketing in Glasgow, Scotland
A website with quality content is key to ensuring that your customers keep on dealing with you. Charlton states that the pages themselves must be easily accessible to the customer and accurately showcase your offerings. If your business has a physical outlet, you need skilled local SEO services in Glasgow, Scotland, to help the place appear in online search results and for customers to find you directly.
Online marketing nowadays includes social media as a component; as such, companies like Evolution will set up your official accounts and link them back to the main site. The reputation marketing aspect of it involves options to share the positive content about you– in essence, paying your good deeds forward.
http://evolutionmarketing.co.uk/shield-credibility-with-good-reputation-marketing-in-glasgow-scotland/
Online marketing nowadays includes social media as a component; as such, companies like Evolution will set up your official accounts and link them back to the main site. The reputation marketing aspect of it involves options to share the positive content about you– in essence, paying your good deeds forward.
http://evolutionmarketing.co.uk/shield-credibility-with-good-reputation-marketing-in-glasgow-scotland/
Sunday, July 27, 2014
How Reputation Marketing in Glasgow, Scotland is Done on Social Media
The specific policies of social media platforms will be considered, too. For instance, Facebook’s terms of service prohibit paying individuals to promote products and services, but business-initiated advertisements are allowed. Twitter’s guidelines show that promoted tweets are clearly labelled “Promoted Tweet” and sponsored tweets should be tagged with “#ad” or “#sponsor.”
To adhere to these and many other sensitive rules, businesses can get professional social media marketing in Glasgow Scotland. Apart from using customised campaigns for different brands, a reputable online marketing company, such as Evolution Marketing, makes sure that businesses are compliant with guidelines. Through this caution, a business’ online presence can be very well safeguarded.
http://evolutionmarketing.co.uk/how-reputation-marketing-in-glasgow-scotland-is-done-on-social-media/
To adhere to these and many other sensitive rules, businesses can get professional social media marketing in Glasgow Scotland. Apart from using customised campaigns for different brands, a reputable online marketing company, such as Evolution Marketing, makes sure that businesses are compliant with guidelines. Through this caution, a business’ online presence can be very well safeguarded.
http://evolutionmarketing.co.uk/how-reputation-marketing-in-glasgow-scotland-is-done-on-social-media/
Tuesday, July 1, 2014
Online Reputation Management Tips for Businesses
If you’re planning to
market a small business online, make sure that you don’t allow your
online presence to be tarnished by negative content. As you know,
negative content can spread like wildfire around the Internet. Should
something bad make the rounds, you can hire reputation management
professionals for help, but there are some techniques that you can do
on your own.
Fires can start offline
Unless your business is
conducted purely over the Internet, there’s a big chance that
negative comments and critiques will stem from something that you’ve
done in the real world. In everything you do, see to it that you
avoid giving your customers poor service and you should keep from
offending or otherwise putting off your clients.
Smell the smoke
Of
course, online reputation management
also
involves knowing exactly what is being said about your business.
There are many programs that could help you accomplish this, such as
Google Alerts, so be sure to register your business. These platforms
will notify you should a blog post or a forum entry discuss your
business.
Stop, drop, and roll
Take measures to ensure that
whatever negative comments exist will be answered. Reply to the bad
press in a professional manner, promise a solution, and deliver on
your words. Acknowledging your mistakes and apologizing to those
affected is the first step towards reparation and hopefully,
reconciliation with your client or customer.
Tuesday, May 27, 2014
Ways to Improve your Online Reputation
In these days of quick, almost effortless access
to information, managing a business’ reputation is of utmost importance. A
single bad online review can spread like wildfire and ruin your online
marketing strategy for the foreseeable future. To prevent anything of the sort
from happening, here are a few tips you should keep in mind:
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