Responding to Negative Reviews

Would you lend someone your car for the weekend if they have a reputation of being involved in road accidents? Of course not, right?

That simple exercise highlights the importance of maintaining a good reputation. This is further emphasised once you realise that 90 percent of consumers claim that positive online reviews help them decide to patronise a business. So what do you do if you’ve recently received a negative review? Here are a few tips:

Shield Credibility with Good Reputation Marketing in Glasgow, Scotland

A website with quality content is key to ensuring that your customers keep on dealing with you. Charlton states that the pages themselves must be easily accessible to the customer and accurately showcase your offerings. If your business has a physical outlet, you need skilled local SEO services in Glasgow, Scotland, to help the place appear in online search results and for customers to find you directly.

Online marketing nowadays includes social media as a component; as such, companies like Evolution will set up your official accounts and link them back to the main site. The reputation marketing aspect of it involves options to share the positive content about you– in essence, paying your good deeds forward.

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How Reputation Marketing in Glasgow, Scotland is Done on Social Media

The specific policies of social media platforms will be considered, too. For instance, Facebook’s terms of service prohibit paying individuals to promote products and services, but business-initiated advertisements are allowed. Twitter’s guidelines show that promoted tweets are clearly labelled “Promoted Tweet” and sponsored tweets should be tagged with “#ad” or “#sponsor.”

To adhere to these and many other sensitive rules, businesses can get professional social media marketing in Glasgow Scotland. Apart from using customised campaigns for different brands, a reputable online marketing company, such as Evolution Marketing, makes sure that businesses are compliant with guidelines. Through this caution, a business’ online presence can be very well safeguarded.

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Online Reputation Management Tips for Businesses

If you’re planning to market a small business online, make sure that you don’t allow your online presence to be tarnished by negative content. As you know, negative content can spread like wildfire around the Internet. Should something bad make the rounds, you can hire reputation management professionals for help, but there are some techniques that you can do on your own.

Fires can start offline

Unless your business is conducted purely over the Internet, there’s a big chance that negative comments and critiques will stem from something that you’ve done in the real world. In everything you do, see to it that you avoid giving your customers poor service and you should keep from offending or otherwise putting off your clients.

Smell the smoke

Of course, online reputation management also involves knowing exactly what is being said about your business. There are many programs that could help you accomplish this, such as Google Alerts, so be sure to register your business. These platforms will notify you should a blog post or a forum entry discuss your business.

Stop, drop, and roll

Take measures to ensure that whatever negative comments exist will be answered. Reply to the bad press in a professional manner, promise a solution, and deliver on your words. Acknowledging your mistakes and apologizing to those affected is the first step towards reparation and hopefully, reconciliation with your client or customer.