In these days of quick, almost effortless access
to information, managing a business’ reputation is of utmost importance. A
single bad online review can spread like wildfire and ruin your online
marketing strategy for the foreseeable future. To prevent anything of the sort
from happening, here are a few tips you should keep in mind:
Track your Brand Online
Buzzlogic, Trackur, Socialmention and Google
Alerts are just some of the many platforms that you can use to find out what
people are saying about you online. Register in these programs so that you will
be prompted every time someone mentions you in a blog post, a social media
entry, review websites, or elsewhere.
Be Responsive
Whenever someone compliments your site or some
of its content, replying with a simple thank you note will make your business
feel human in the eyes of your target market, and not a corporate robot to fear
and shun. Not only will this build trust and loyalty, but it will also serve as
an excellent means to build your business network.
Apologize when Needed
Part of being human is making mistakes, and
businesses don’t really get spurned because of something wrong they’ve done.
Instead people turn away from them because of the poor way they handle the
criticisms. When you know that your business has erred, apologise sincerely and
promise some form of reparation.
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